What are the key components of a value proposition? How do you clearly articulate your product or service for implementation? This webinar will explain exactly how to do this and will explore the critical role a value proposition plays in the success and adoption of an innovation.

This free webinar taking place on Friday 20 September 1:00-2:00 pm is being delivered on behalf of the Health Innovation Network by Health Innovation East Midlands (HIEM) and the Association of British Health Tech Industries (ABHI). The webinar also forms part of the HEIMs Innovation Insights series.

A value proposition is an essential statement that communicates a product or service and its benefits to prospective customers. It is often used to communicate to buyers why they should choose your project or services and what makes your offer unique. The ability to create a compelling and clearly articulated value proposition is a common challenge that can become a barrier to health and care system interest.

The webinar will feature speakers on what makes a good proposition and the available support. Key speakers include:

• Alison Mlot, Commercial Manager at Health Innovation East Midlands
• Richard Phillips, Executive Director, Policy and Partnerships at the ABHI

Attendees will also have the opportunity to hear a real world example of an innovation that has seen success.

This webinar is open to everyone but will be of specific interest to innovators looking to develop a compelling core value proposition that stimulates interest from potential customers, as well as NHS colleagues working in transformation, operations and innovation.

Register to attend the webinar here. For any queries or requests regarding accessibility, please email This email address is being protected from spambots. You need JavaScript enabled to view it.